Have you chosen/purchased the domain yet? Are you open to changing the domain if needed/recommended?
What is your background?
Business background? Experience? Tell me YOUR story. What drives you? What do you find compelling?
What motivates your ideal client?
What is their greatest hurdle? What is their work background? What are their goals?
What services do you offer?
Be detailed. Do you offer one on one services? Group services, etc?
Why did you choose these services?
Do you feel these services are most beneficial? Are these services that are missing in your area of expertise?
Where are your services offered?
Local clients? Outside of local area? Out of country? Do you travel to meet with them? Do they travel to meet with you? Virtual office or in person?
What are your immediate or short term goals?
What would you like to do with your brand over the next 2 to 3 years?
What are your long term goals?
Where do you see your brand in 5 years and 10 years? Is the brand only you or do you have a team of people working with you? Do you have assistants? Do you have others providing same service? Have you expanded your services? Are you local? Travel? Speaker?
Who are your competitors?
Provide no more than 3 examples. Please include links to websites.
What is your work environment like?
Serious? Comfortable? Fast-paced? Cheerful? Casual? Team oriented? Individual - revolves around the owner?
What factors in your business environment do you need to overcome to succeed?
Lack of awareness? Competitors? Tight budgets? Lack of perceived need for your service?
What 3 brands do you love?
The 3 brands can be related or unrelated to your field. Why do you love these brands? How do they make you feel? Please provide links if possible.
What 2 brands do you dislike?
This is strictly related to branding. Why do you dislike these brands? How do they make you feel? Please provide links if possible.